Lighting the way
to good health. Focus on getting the care you deserve without confusion or hidden fees.

Welcome to Firefly Family Medicine:
A new kind of primary care.

Healthcare should be simple, personal, and affordable.

Direct Primary Care (DPC) eliminates insurance hassles, co-pays, and surprise bills.

No rushed visits. No hidden costs. Just great care,
when and how you need it — in person, by phone, video, text, or email.

Dr. Marsh is a board-certified Family Medicine physician with a CAQ in Geriatric Medicine.

After 15 years in insurance-based healthcare settings, including 6 years at UAB, she founded Firefly Family Medicine in 2025 to put relationships back at the center of healthcare.

Primary and preventive care visits included

WHOLE-FAMILY CARE

Promoting good health at all ages including

GERIATRIC CARE

Urgent care and procedures included

BROAD-SCOPE CARE

Simple, transparent membership. No long-term contracts.
JOIN OUR WAITLIST! We'll be open to new patients again soon.